On behalf of Weisman, Kennedy & Berris Co., L.P.A. posted in Car Accidents on Thursday, September 5, 2013.

“Our goal is not just to reduce the severity of accidents, but to avoid them altogether,” says an executive from American Honda Motor Co., Inc.

That is certainly an ambitious pronouncement, but nothing that is dissimilar from comments made by other auto manufacturers in recent years that are strongly focused upon using next-generation technologies to reduce car accidents and other motor vehicle crashes.

Federal regulators are openly encouraging such efforts. In fact, Honda’s participation in a recent initiative is pursuant to a program launched last year by the United States Department of Transportation.

The gist of the research and development now being carried out at Honda’s Ohio-based R&D center in Raymond: developing impact-avoidance technology that lets passenger vehicles, motorcycles and pedestrians’ cell phones communicate with each other to avert collisions.

Such research sounds decidedly less like science fiction than it did just a few short years ago. Embedding computer chips on vehicles and phones and letting them essentially speak to each other is now just another line of research inquiry, with developers noting that they are making great strides toward getting such technology refined to the point where it is marketable and commonplace.

Honda officials say that, rather than being some far-off realized goal, the technology that is now being tinkered with and fine tuned could be in mass production within a few short years.

The results could be impressive and perhaps even revolutionary. The interactive computer signals would alert car drivers of impending collisions, allowing them the time to slow down and avoid them. The on-board system would even brake hard to avoid impact in the event a driver was reacting too slowly.

The NHTSA is also involved with efforts to improve so-called “connected-vehicle technology.”

Source: Detroit Free Press, “Honda shows safety technology that links car, motorcycles, pedestrians,” Alisa, Priddle, Aug. 28, 2013